Wokeness in Yachting: An Industry Crossroads

Particularly, the rise of wokeness in language and a call to examine historical implications has sparked debates within the industry. One specific conversation revolves around the terminology used in superyachts—especially in the context of cabin classifications, such as the “master cabin” versus the “primary suite.”

The Debate Over Cabin Terminology

The term “master cabin” has long been used to denote the most luxurious and spacious suite onboard a yacht. However, some woke critics argue that this term has connotations tied to the slave trade and historical systems of oppression, proposing “primary suite” as a more neutral and contemporary alternative.

On the surface, this may appear to be a logical step towards more inclusive language, but the debate is far more nuanced.

The word “master,” in this context, has always signified hierarchy rather than historical oppression. It denotes the primary position in a structured environment, much like the “master bedroom” in a home or a “master” in martial arts. Similarly, the “primary suite” maintains a hierarchical implication, signalling that one cabin is superior to the others.

Changing the terminology does not dissolve the structure; it merely shifts the linguistic framing. Whether one chooses “master” or “primary,” the inherent hierarchy—a defining feature of yachting—remains intact, so the whole debate falls flat.

Hierarchy: The Backbone of Yachting

Yachting, as an industry, thrives on structure and tradition. Hierarchy is evident not only in the design of the yacht but also in its operation.

The captain commands the vessel, while the crew operates under clearly defined ranks and responsibilities. This same structure is mirrored above deck.

Guests may all enjoy luxurious amenities, but distinctions are often made between the yacht’s owner, their family, and those who charter the vessel. The “master cabin” or “primary suite” typically serves the person of the highest status onboard, whether that be the owner or the lead charter guest.

For decades, this hierarchical approach has defined the experience of luxury yachting. Attempting to reframe such deeply embedded structures with a simple change of terminology does not address the broader dynamics of hierarchy that are foundational to the maritime lifestyle. In fact, forcing changes in language may inadvertently create resistance within an industry that holds tradition as a core value.

Yachting: Tradition vs. Modernity

Superyachts, particularly in regions like Croatia’s stunning Adriatic coastline, often balance the juxtaposition of elegance with innovation. Croatia has become a leading destination for luxury yacht charters, offering a unique mix of historic charm and modern amenities.

As such, Superyachts Croatia has positioned itself as a knowledge authority on the yachting experience, expertly guiding clients through the nuances of chartering in this beautiful region.

Our clients value the experience of stepping onboard a vessel where the heritage of yachting is evident in every detail—from the design of the cabins to the personalized service of the crew. Altering terminology to fit fleeting political agendas could risk diluting the authenticity that clients seek.

Change in Yachting: Organic, Not Forced

Generational shifts naturally bring about changes in language, behaviour, and expectations. However, forcing immediate changes through external pressures may create friction. A natural evolution of language within the yachting sector would ensure that transitions are seamless and reflective of the industry’s own growth, rather than imposed by external influences.

Superyachts Croatia understands this delicate balance and by championing a yachting culture rooted in both tradition and innovation, we offer clients the ability to immerse themselves in an authentic luxury experience while also catering to contemporary sensibilities.

This measured approach enables us to maintain their status as a trusted authority on yachting in Croatia, showcasing the best the region has to offer without compromising on the values that define the industry.

For those considering a charter experience, Croatia offers a tapestry of breathtaking islands, crystal-clear waters, and historic ports.

Other Problems

The yachting industry, traditionally associated with luxury and excess, has recently faced scrutiny for its environmental impact. There’s increasing pressure for yacht owners and builders to adopt sustainable practices, including using hybrid propulsion systems, carbon offsets for charters, and sourcing eco-friendly materials.

Yachting has also been criticized for a lack of diversity, particularly in senior crew positions. Calls for more representation of women and minorities in roles like captains or chief engineers have grown, reflecting broader societal pushes for inclusivity in workplaces.

However, this should not set precedence over experience, particularly for captain and engineering positions, where references and experiences should always trump diversity quotas.

There is also growing attention to making superyachts accessible for people with disabilities, an area that historically received little focus. While innovations like wheelchair-friendly layouts and elevators are becoming more common, integrating full accessibility on yachts is still a challenge for many designers and shipyards.

In this regard, SuperYachts Croatia offers several yachts for charter that have complete wheelchair access.

Wokeness in Yachting – No or Yes?

Generational knowledge is changing, and is only natural that changes occur in every part of one`s life, but so does language. If the language of a certain profession prefers a certain expression, why forcibly change it?

If changes are a certainty, then this too will change, but with pressures, changes happen slower and are more forced, ultimately resulting in a dirty process, rather than a clean one.

As debates like these unfold, one thing remains certain: the allure of the yachting lifestyle, especially along Croatia’s magnificent coast, will continue to captivate adventurers and luxury seekers alike.

In a world increasingly shaped by fleeting trends, the enduring values of yachting—excellence, heritage, and unparalleled beauty—remain steadfast. Superyachts Croatia invites you to be part of this timeless journey, where every detail is crafted with care, and every voyage is an ode to the art of luxury.