SuperYachts Croatia at the 2025 MYBA Charter Show in Sanremo

The atmosphere in Sanremo was already humming with anticipation, even before the official start of the MYBA event. While final adjustments were being made to various yachts and displays, the team from SuperYachts Croatia took the opportunity to walk the marina, exchange advice with fellow professionals, and begin developing ideas on how to maximize visibility and build long-term industry connections.

Setting the Stage for Brokers

With the charter show just one day away, preparations moved into full swing. The SuperYachts Croatia team focused on reviewing schedules, coordinating tour slots, and finalising appointments with fellow brokers and stakeholders.

A significant part of the day was also spent mentoring new team members, ensuring they were equipped with the necessary knowledge and confidence to engage effectively throughout the event.

Portosole’s docks were gradually filling with yachts ranging from 30 to 80 meters, while exhibitors began setting up their brand displays. The setting, nestled along the Italian Riviera, struck a perfect balance between charm and functionality, with the local community showing genuine hospitality to the wave of international professionals arriving for the show.

Despite variable weather patterns—sun alternating with heavy clouds—the mood remained optimistic. The stillness before the storm, so to speak, allowed crews and brokers to fine-tune their presentations, ensuring everything was in place for the opening day.

The MYBA Charter Show Begins

With over 50 yachts and more than 100 exhibitors gathered in Portosole, the first official day of the MYBA Charter Show in Sanremo kicked off under clear skies. SuperYachts Croatia began their yacht inspections early, prioritizing vessels that matched their clients’ evolving demands for comfort, innovation, and charter-readiness.

Unlike larger expos such as the Monaco Yacht Show—which often draw more shipbuilders and media—Sanremo’s MYBA event is tailored specifically for charter professionals. This gave SuperYachts Croatia brokers a unique opportunity to tour vessels uninterrupted, engage directly with captains and crews, and gather crucial insights into charter availability, refit updates, and seasonal itineraries.

Midday gatherings and casual lunches hosted by exhibitors became hotspots for informal networking. These moments were essential for strengthening relationships with agencies, yacht managers, and other brokerage firms, all while subtly promoting SuperYachts Croatia’s expanding presence in the Mediterranean charter market.

Tours, Talks, and Tactical Moves

The second day of the MYBA charter show brought peak activity. From early morning, Portosole transformed into a vibrant hub of yacht tours, client meetings, and promotional events. SuperYachts Croatia continued their yacht evaluations, comparing onboard features, crew professionalism, and itinerary flexibility—key metrics when curating bespoke charter experiences.

The SuperYachts Croatia brokers maintained a proactive presence on the docks, ensuring that no opportunity for relationship-building or lead generation was missed.

One team member from another firm described the experience as a confidence-builder, where first-hand exposure to yachts and global charter trends shaped both their professional outlook and interpersonal skills.

Final Push: Closing Strong in Portosole

On the third day of the charter show, SuperYachts Croatia remained firmly in action. The intensity of visits surged unexpectedly, as brokers and exhibitors scrambled to fit in last-minute tours and discussions before yachts began their onward journeys.

What was expected to be a quieter day turned out to be one of the busiest. Broker activity peaked just before noon, and the docks buzzed with energy. SuperYachts Croatia brokers, having already covered a wide array of yachts, used this final stretch to revisit top candidates, reaffirm strategic partnerships, and finalize key contacts for future collaborations.

By late afternoon, with the sun setting over Sanremo’s coastline and yachts slowly departing Portosole, the SuperYachts Croatia team wrapped up their participation. The consensus? A productive, high-value charter show experience—marked not by spectacle, but by focused engagement and meaningful connections.

Why Sanremo Matters for SuperYachts Croatia

The 2025 MYBA Charter Show in Sanremo proved to be a vital event for SuperYachts Croatia, offering far more than yacht walkthroughs. It was a deep-dive into the state of the charter industry, a strategic networking opportunity, and a springboard for expanding influence across the Mediterranean.

For SuperYachts Croatia, the lessons, contacts, and first-hand experiences gained here are already being leveraged to enhance charter offerings and refine marketing strategies ahead of the summer season.

As SuperYachts Croatia returns to its home waters, the impact of the Sanremo experience will undoubtedly shape the trajectory of client services and partnerships in the months to come.