SuperYachts Croatia at the 2025 MYBA Yacht Show in Sanremo

While SuperYachts Croatia won’t be showcasing a specific vessel, the team’s presence will be a vital part of a larger mission: reinforcing its position as a key player in the Eastern Mediterranean and aligning with international standards of excellence.

The MYBA Charter Show: Where the Global Yachting Industry Connects

The MYBA Charter Show is known as one of the most respected professional gatherings in the luxury charter world. Since its inception in 1994, the show has evolved into a cornerstone event for professionals looking to stay ahead in the fast-moving yachting sector. As the industry continues to grow and innovate, Sanremo has become a nexus point where talent meets opportunity.

For SuperYachts Croatia, the show is a strategic platform for exploring partnerships and expanding its international reach.

Immersive Program: From Onboard Viewings to Culinary Showcases

This year’s programme is filled with engaging activities that reflect the vibrant spirit of the charter world, like guided yacht visits, business lunches, curated entertainment and educational sessions – there is no shortage of ways to connect and learn.

Each day at the show includes several hours of yacht visits, offering brokers and industry professionals a chance to step aboard the newest vessels on the charter market.

The goal? To understand each yacht’s layout, personality, and suitability for different client needs. While SuperYachts Croatia won’t be hosting visitors on a specific yacht, attending these tours provides invaluable firsthand experience that will benefit clients back home.

The show also fosters a sense of community through its signature competitions. The All Hands on Deck (AHOD) challenge returns this year with an emphasis on eco-awareness, creativity, and team cohesion—highlighting how crew dynamics play a crucial role in delivering unforgettable charters.

Meanwhile, the Superyacht Chefs’ Competition will spotlight wellness on a plate, asking chefs to create gourmet meals that nourish body and mind.

A Broker’s Playground: Building Bridges and Strengthening Bonds

Perhaps the most significant advantage of attending the MYBA Charter Show is the ability to connect face-to-face with professionals from every corner of the globe. The informal moments—chats over espresso, dockside introductions, evening receptions—often become the starting points for future collaborations or bookings.

The brokers from SuperYachts Croatia see the show as a vital touchpoint in their year-round strategy. Not only does it offer a pulse check on the evolving charter landscape, but it also provides the perfect environment to reinforce existing relationships while cultivating new ones.

“The MYBA Charter Show isn’t just about showcasing yachts—it’s where the foundations of lasting partnerships are built,” says a representative from SuperYachts Croatia. “Being here is essential for staying sharp, inspired, and ready to offer our clients the very best.”

Learning, Evolving, and Staying Ahead

As the luxury charter sector becomes increasingly competitive, staying informed and adaptable is crucial. At MYBA, attending seminars, observing crew dynamics, and engaging in conversations with captains and managers gives SuperYachts Croatia the kind of insight that can’t be gained from a brochure or a website.

Every encounter—whether with a captain explaining the unique design of a refitted yacht or a chef discussing the inspiration behind a wellness-focused menu—offers lessons that can be taken back to Croatia. These details enhance the team’s ability to match clients with experiences that exceed their expectations.

The show also acts as an informal classroom. Brokers can compare notes with colleagues, learn about new technologies being implemented aboard charter yachts, and discover what charterers are looking for in 2025. The result is a better-informed, more agile team—one that understands both the high standards of international clientele and the rich potential of the Adriatic as a destination.

Looking Ahead: A Promising Season on the Horizon

The 2025 MYBA Charter Show is a vital checkpoint that helps define the year ahead. For SuperYachts Croatia, the event underscores a commitment to excellence, to building bridges between East and West, and to offering curated yachting experiences that reflect both global sophistication and local authenticity.

And as the team returns to Croatia, those insights and connections will be translated into smarter service, elevated offerings, and an even stronger presence in the charter world.

As SuperYachts Croatia continues to grow its reputation as a leading charter specialist in the Adriatic, attending the MYBA Charter Show is a reflection of its forward-thinking approach. Clients can rest assured that behind every tailored itinerary is a team dedicated to excellence, exploration, and building the future of luxury chartering—one handshake at a time.